It all started with Cowboy and Flower Stand. Back in the early 50’s Bob Jones was working as a cattleman in Oxnard and Lupe Lopez owned the only flower store in Ventura. They met and fell in love, Bob Jones had an opportunity in the mid-50’s to purchase some cattle ground in North Oxnard, with the crazy idea to go into farming. Well the idea didn’t sound that crazy to Lupe and she used money from the flower store to buy what they would name the Bob Jones Ranch. Bob Jones then proceeded to lease out the ground to another grower and the first strawberries in Oxnard were planted on that ranch.
Beginning in 1958, Bob Jones started growing vegetable and strawberries on the Bob Jones Ranch and some surrounding ranches in the Oxnard area. Bob Jones’ strawberries garnered a reputation for being some of the highest quality and best tasting around.