BOBALU! (Bob-a-loo) What a fun word to say!
BOBALU comes from our grandparents, Bob and Lupe, who started it all. They believed in growing the highest quality, sustainable and innovative berry products. We are proud to be continuing that tradition to this day. We are a “Family Grown, Farmer Owned” company.
1958: Bob Jones started growing strawberries in the Oxnard area. Bob Jones’ strawberries garnered a reputation for being some of the highest quality and best tasting strawberries in the nation.
1962: Bob and Lupe Jones launch their new brand “BOBALU” and expand into marketing and shipping strawberries.