Who We Are

BOBALU! (Bob-a-loo) What a fun word to say!


BOBALU comes from our grandparents, Bob and Lupe who started it all. They believed in growing the highest quality, sustainable & innovative berry products & we are continuing that tradition to this day. We are “Family Grown, Farmer Owned” company.


1958: Bob Jones started growing strawberries in the Oxnard area. Bob Jones’ strawberries garnered a reputation for being some of the highest quality and best tasting strawberries in the nation.


1962: Bob and Lupe Jones launch thier new brand BOBALU and expand into marketing and shipping strawberries.

1972: Bob Jones expands into precooling and distribution of strawberries.


1984: In the quest to become completely verticaly integrated in the strawberry industry Bob Jones enters into the strawberry processing business.


1998-2016: During these years Bob Jones, his Son and Grandson’s partnered with a number of shippers to help them build their Southern California strawberry presence. These shippers included: Cal Giant, Coastal Berry, Dole, Sunrise Growers, & Cal-Fruit.


2017: The Jones brothers seize on the opportunity to supply thier customers with year round high quality strawberries by expanding operations into Santa Maria, Salinas, and Florida. Expanding their operations to over 3,000 farming acres throughout all growing districts.


Today: We have grown to become a fully integrated Grower, Packer, Shipper, and Processor. We have over 3,000 employees, many of whom are 3rd and 4th generation family members with over 245 collective years of strawberry growing experience. “Family Grown, Farmer Owned”

What Makes Us Different

We are a 4th generation Califonia family farm, with deep roots farming strawberries in California.  We are proud to market under the Bobalu label in honor of those who started it all, Bob and Lupe Jones.

100% of Bobalu’s strawberries are hand-picked and packed on our ranches.  At Bobalu we feel it is our job on this earth to feed the planet and do it in a sustainable way.  Having an in-house processing plant is crucial to this goal.  While picking fresh market berries in the field, only about 80% of the strawberries are good enough for our standards. Between our culling program and processing plant, we are able to utilize about 99% of all the strawberries that come from our fields.