Core Values

Family

We are deeply rooted in California farming strawberries. With three generations of Jones farming on this ground, our passion and commitment is unwavering. Many of our employees on the farm have been with our family for more than 40 years and we value their commitment to us, and respect and care for them like family.

Quality

100% of Bobalu strawberries are hand-picked and packed on our ranches. At Bobalu we feel it is our job to feed the planet and do it in a sustainable way. Having an in-house processing plant is crucial to achieve the goal. While picking fresh market berries in the field, only about 80% of the strawberries meet our high-quality standards, the rest are diverted to processing through our culling program so none of our berries go to waste

Berry Quality
Our vertical integration allows us to ensure consistency in every package, so every tray receives the same care and inspection providing the best results for you and your customer. Those berries that are diverted to processing where they will be frozen, also receive the same quality and care to ensure satisfaction by our buyers and the consumer.

Community

Being third generation farmers, we care deeply for those we live and work with and support many organizations where we farm. We are passionate about supporting initiatives that focus on building health and fitness programs for youth. We believe children need a healthy diet and exercise to live a healthy lifestyle, so we support local school lunch programs and other organizations that provide children access to fresh fruits and vegetables and team sports that help shape their future.

Giving
Back

Our passion extends well beyond growing berries. We are passionate about supporting our community, and specifically initiatives that provide health, nutrition and fitness programs to kids.

We were honored to work with the Oxnard School District during the COVID-19 crisis delivering fresh produce to elementary schools each week during the school year.
We are proud to support local youth sports programs every year by sponsoring various teams throughout the communities where we farm. Physical fitness in addition to a nutritious diet, including our berries, help kids achieve a healthy lifestyle.