Timeline

Bob and Lupe Jones began growing strawberries in Oxnard, California in 1958 and quickly garnered a reputation for farming some of the highest quality and best tasting strawberries in the nation. The Bobalu brand actually debuted in 1962 as they expanded into marketing and shipping strawberries beyond Oxnard…
Within ten years, the company expanded into pre-cooling and distribution of strawberries. By 1984 Bobalu expanded again and entered the frozen strawberry processing business. This strategic expansion allowed another outlet for berries that could not be shipped fresh, due to quality standards. This new outlet served to keep fields free of pests and disease by keeping plants clean and healthy and prevented berries from simply being wasted.As the company continued to grow and gain awareness in the industry and with buyers, Bob Jones, his son, and grandsons partnered with different shipping entities building their Southern California strawberry presence. By 2017, Bob had passed and his son was ready to retire, so grandsons, Bobby & RC Jones, seized on the opportunity to supply customers with year-round high-quality strawberries expanding operations in Oxnard, adding Santa Maria, Salinas, Florida, and Mexico bringing us to where we are today.