Santa Maria:
We have made our way through the mid-summer gap and see plants rebounding with a bit more fruit for the rest of this month. We should see an increase in strawberry volume once we get past Labor Day and the fall crop here kicks in. The plants look great on both spring and summer ranches so we are looking forward to a nice fall season as we roll into next month. We did have an unexpected rain event one day this week, but that should not have any long lasting impact. We expect to have promotable volume late September into early October.
Oxnard & Mexico:
Our other two regions are also expected to begin in October. The Oxnard fall crop should begin mid to late October, with Mexico expecting an early beginning to their season in late October. As we get closer to the start of the harvest in both regions we will let you know and send photos. We look forward to a nice long program with all three of these regions working together to take us into 2024