Category Archives: Blog

May 10, 2024

Peak Statewide Strawberry Volume is Here The state hit a volume record for the week ending 4/27 shipping over 9.8 million trays of strawberries.  The last time California hit even close to that number was back in 2018 at 9.7 million trays in late May.  Last week we … Read On ›

April 26, 2024

Peak Strawberry Season is Here Now is the time those strawberry displays should be front and center in the department with inviting pricing and promotion to draw shoppers in and build on additional sales at checkout.  Key Spring Holidays are approaching and weather is improving across the country, … Read On ›

April 12, 2024

Crop Update Once again we have had some wonderful Spring weather this week, ending with a threat of rain on the horizon.  As we write this update, we are looking at potential rain in the forecast this weekend but Spring is definitely here so it will not have … Read On ›

March 29, 2024

Happy Easter! Crop Update As we write this update, we are looking at yet more rain here throughout California this weekend.  Just as things start to look like spring, this happens.  Thankfully, we are far enough into the season that the plants are going to push fruit, regardless of … Read On ›

March 15, 2024

Crop Update It appears as if Spring might actually be arriving in southern California.  We are seeing our fields really pick up on volume this week and looking into next week here in Oxnard.  Yield per acre is increasing, and size, color and flavor are excellent. Our daytime temps … Read On ›

March 1, 2024

  SEPC Southern Exposure We look forward to seeing you in Tampa next weekend for the annual SEPC convention.  This is great timing to meet with our Bobalu sales team and management as our Spring Berry season begins to take off in California.  Please be sure to stop by … Read On ›

February 23, 2024

Mexico Our growing regions here in Mexico continue to cross consistent volume each day.  Fruit color, size and flavor is good as they work through their peak to support the growing spring demand at retail.  Our QC team remains focused on quality and consistency in each pack.  Numbers … Read On ›

February 9, 2024

Go Niners ! Mexico This region has really come through over the last couple of weeks to support the demand for stems leading into the Valentine's holiday.  Our QC team has been focused on sizing and color in these stem packs to ensure best quality.  We have also had … Read On ›

January 26, 2024

Mexico We are receiving regular volume coming across the border from our regions in central Mexico.  QC teams are focused on ensuring best fruit size, color and flavor to support the demand we are getting as consumers begin to add berries to their weekly shopping list heading into … Read On ›

January 12, 2024

Mexico Volume here is picking up this month after an unsettled December, battling cold and wet conditions in Central Mexico.  January is looking much better with great quality, size and flavor and promotable volume expected leading into the last two weeks of the month.  Timing is perfect to … Read On ›