February 4, 2022

California Update

As we work through the Valentine’s Day pull, volume is still snug but will continue to increase as the weather cooperates.  We have had cool nights along the California coast which has kept the volume in check, but the forecast for the rest of the month is shifting a bit warmer.  The next few weeks are forecasted to have daytime highs in the low 70’s with night time temps in the 50’s which should bring the fruit on a bit faster by month end here in Oxnard.  We are really pleased with the excellent fruit size, color and flavor, and the plants are extremely healthy here.

Coachella is continuing to supplement our California volume with some excellent fruit thanks to the mild weather conditions here as well.  We expect numbers to increase each week through the rest of the month.

The mild weather is also stretching up to Santa Maria as those plants continue to grow and we begin harvesting a few of the Fronteras here.  This short-day variety will continue to increase as the weather warms up in this region.  The majority of the fields here are on the west side of town with day neutral varieties which are still on track to begin in mid-March.

Mexico Update

Our team continues to focus on maintaining strict quality control at our receiving points as fruit crosses from central Mexico.  Volume is complimenting our slowly increasing numbers coming out of all regions in California that continue to ramp up.


Industry News

We look forward to meeting with you at the upcoming Southeastern Produce Council convention in Orlando, FL this year.  It has been quite a long time between conventions for us and we are happy to finally have a booth at the 2022 show.  We hope you are able to attend and visit with us in person!  Please visit with us at booth #317 at the SEPC Southern Exposure Event in early March.