February 11, 2022

California District Update

Oxnard volume is picking up each day and week, but we are still experiencing tight overall supply here as we get through the final full month of winter.  We had some warm temps this week reaching 80 degrees on Thursday, but the forecast shows it cooling off next week back down to the low to mid 60’s during the day and night time temps in the 40’s.  We did get some beautiful stems this week for Valentine’s Day and look forward to continuing to ramp up here as we get closer to Spring.

Coachella is still producing great quality fruit as well and we look forward to the forecast ahead showing those numbers increasing slightly over the next couple of weeks to help with supply as demand increases.

Santa Maria production is very light as we are just beginning to harvest Fronteras only in this region.  Those fields will continue to increase over the next three weeks to help offset Oxnard and Coachella, but the main production from Santa Maria will begin in Mid to late March on our west side ranches planted with day neutral varieties.

Overall, we see continued short supply for the next couple of weeks as we work through weather shifts, wind in Oxnard, and gaps we always see early in the season.

Mexico Update

Volume from Mexico is forecasted to be light for the next couple of weeks.  Weather disruptions in this region are affecting volume and we are closely monitoring crossings with regard to quality as a result.

Industry News

We look forward to meeting with you at the upcoming Southeastern Produce Council convention in Orlando, FL this year.  It has been quite a long time between conventions for us and we are happy to finally have a booth at the 2022 show.  We hope you are able to attend and visit with us in person!  Please visit with us at booth #317 at the SEPC Southern Exposure Event in early March.