February 25, 2022

California Update

We have definitely seen some cool temperatures over the last couple of weeks but it looks like a warming trend is finally returning!  We are forecasted to hit the 70’s again next week.  Despite the cold temps, we are still on the upswing with weekly volume increases in Oxnard as the days get longer and March is right around the corner.  The fruit is large, red, firm and the flavor is excellent so we are ready to work with you on promotions.  We have included a couple of our QC photos from Oxnard this morning to show you the latest fruit being packed for shipment.

Coachella is also providing some excellent fruit thanks to the mild weather conditions and we expect the volume to remain consistent as a result.

Our Santa Maria Fronteras volume is increasing weekly even though the cold night time temps have slowed things a bit.  Thankfully, our fields are on the west side and we didn’t get the damage from the freeze this week as those that are farming on the east side of town.  The fruit is beautiful and we are excited about this region kicking in with some volume here soon.  Our day neutral varieties are still on track for a mid to late March start since those ranches on the west side mimic Salinas-Watsonville timing.

Mexico Update

We have ended our season in Mexico – so we will be shipping exclusively from California for the rest of the year.

Industry News

We look forward to seeing you next week at the Southeastern Produce Council convention in Orlando, FL. We hope you are able to attend and visit with us in person!  Please visit with us at booth #317