June 24, 2022

California Update We are happy to see such consistent volume, sizing and flavor from our fields here in Santa Maria throughout the month now leading into July.  It's hard to believe that July 4th is just around the corner, but we are very pleased with the continued consumer … Read On ›

June 17, 2022

Santa Maria Update Looks like we all got caught a little by surprise last week with more volume than anticipated.  This was a statewide issue and as you know the pipeline is full as a result.  We are still harvesting a lot of fruit as our day neutral … Read On ›

June 10, 2022

Santa Maria Update It looks like we are now through the peak here in Santa Maria but our weekly numbers should be steady for the next few weeks.  Thankfully, being on the west side of town we should benefit from the cooler temps this weekend as some other … Read On ›

June 3, 2022

Santa Maria Update We are officially into June and peak season is coming next week!  This has already been a great season and we are just now entering into the second half of it as Santa Maria comes into peak volume.  Our day neutral varieties all look great … Read On ›

May 27, 2022

Santa Maria Update HAPPY MEMORIAL DAY! Peak season here is just around the corner and we are looking forward to a nice long summer here on the west side of town.  These photos taken yesterday show just how much fruit is out there AND on the way.  Our day … Read On ›

May 20, 2022

Santa Maria Update We are now solely focused on our strawberry season in Santa Maria since we shifted Oxnard to processing this week. We are still heading into peak season here on the west side of town and we could not be happier with what we see!  The fruit … Read On ›

May 14, 2022

Oxnard Update Thanks to you, we have had a very successful fresh strawberry season in Oxnard, CA this year.  We are now beginning our transition from this region to Santa Maria.  These fields will continue to produce fruit that will be diverted to our processing operation which provides … Read On ›

May 6, 2022

Happy Mother's Day! Oxnard Update Our mild weather and healthy plants continue to keep this region in fresh production.  We are really pleased with how this season has unfolded in Oxnard and the fruit is still coming on.  We will stay in fresh for at least another week and … Read On ›

April 29, 2022

MOTHER'S DAY COMING SOON! Oxnard Update As you know, things are winding down a bit in this region and we are slowly transitioning our business to Santa Maria.  In the meantime, we are still able to select the best fruit for the fresh market and easily divert any fruit … Read On ›

April 22, 2022

Oxnard Update We expect to harvest fresh in this region as long as weather and quality cooperates to carry us through the Mother's Day pull ahead.   The fruit has nice color, sheen and excellent flavor. We are in our peak season while dodging some weather.  Thankfully, we are able … Read On ›