Oxnard:  We made it!  This has been quite a roller coaster season here in Oxnard as we battled significant weather disruptions all season long.  We spent the last several months behind the normal production curve which allowed us to stay fresh all the way through May.  This … Read On ›

Oxnard:  It's hard to believe that next weekend is Memorial Day and we are still harvesting beautiful fruit here in Oxnard.  Thanks to your feedback on great quality and flavor, we are still in fresh production here.  Our fruit looks and tastes great this week with really … Read On ›

Happy Mother's Day Oxnard:  We had great demand for Mother's Day fruit thanks to promotions at retail.  We look forward to seeing that demand continue as strawberry shoppers shift into their Spring buying habits putting strawberries in their carts every week now.  Our volume here in Oxnard continues … Read On ›

Happy Cinco de Mayo!  We are rapidly approaching promotable holidays ahead for Bobalu berries as we ease into the month of May. Oxnard:  Weather again this week provided us with a challenge as we had rain come through the region.  Thankfully, it quickly moved on and was followed … Read On ›

Oxnard:  We continue to experience mild conditions here with highs in the 60's and could even see a cool down next week with chances of rain.  This just confirms that this has been a season like no other, with rain in May?.  We should be able to … Read On ›

Oxnard:  We are looking forward to a little warm up this weekend and actually flirting with 70 degree temperatures!  The plants and fruit should respond nicely to the warmer forecast ahead accompanied by night time lows ranging in the low 50s.  It is nice to finally enjoy … Read On ›

Oxnard:  We are so happy to report that Oxnard is finally hitting it's stride with strong volume and excellent quality.   We are looking at promotable volume and expect to be hitting some peak numbers by month end.  Our peak volume will be sustained into the Mother's Day … Read On ›

Overall Update - Happy Easter! We may have finally turned the corner!  Mild weather conditions have finally arrived in California and our strawberry plants are welcoming spring at last. Oxnard:  The plants look great, fruit is excellent in color, shape and flavor.  We are finally enjoying a path towards … Read On ›

Overall Update Today is the last day of March!  We are very hopeful that April will be more kind to us and bring on some real Spring weather.  We continue to see the entire state tracking a month behind our normal production curve.  Weather looks to be improving … Read On ›

Overall Update We have continued to experience adverse weather in almost all strawberry growing regions.  You all know about the issues in Watsonville & Salinas with acreage affected by flooding.  We are keeping our fields clean and as dry as possible while  looking ahead at a long strawberry … Read On ›