Santa Maria Update HAPPY MEMORIAL DAY! Peak season here is just around the corner and we are looking forward to a nice long summer here on the west side of town.  These photos taken yesterday show just how much fruit is out there AND on the way.  Our day … Read On ›

Santa Maria Update We are now solely focused on our strawberry season in Santa Maria since we shifted Oxnard to processing this week. We are still heading into peak season here on the west side of town and we could not be happier with what we see!  The fruit … Read On ›

Oxnard Update Thanks to you, we have had a very successful fresh strawberry season in Oxnard, CA this year.  We are now beginning our transition from this region to Santa Maria.  These fields will continue to produce fruit that will be diverted to our processing operation which provides … Read On ›

Happy Mother's Day! Oxnard Update Our mild weather and healthy plants continue to keep this region in fresh production.  We are really pleased with how this season has unfolded in Oxnard and the fruit is still coming on.  We will stay in fresh for at least another week and … Read On ›

MOTHER'S DAY COMING SOON! Oxnard Update As you know, things are winding down a bit in this region and we are slowly transitioning our business to Santa Maria.  In the meantime, we are still able to select the best fruit for the fresh market and easily divert any fruit … Read On ›

Oxnard Update We expect to harvest fresh in this region as long as weather and quality cooperates to carry us through the Mother's Day pull ahead.   The fruit has nice color, sheen and excellent flavor. We are in our peak season while dodging some weather.  Thankfully, we are able … Read On ›

HAPPY EASTER! Oxnard Update As you know, we have had some disruptive weather and spent much of last week and early this week working through it.  Since we are vertically integrated, we are able to divert fruit directly to our processing partner (photo below) and keep our plants clean … Read On ›

Oxnard Update What a crazy ride from rain, to sun, and heat and now Easter right around the corner.  We have been preparing for the Easter demand and it is definitely here.  We appreciate your support as we have worked through challenges to ensure best quality heading into … Read On ›

Oxnard Update Well, Its April Fools Day, but we don't have a lot of tricks up our sleeves today.  Instead, we are still cleaning up plants in Oxnard that received a couple of inches of rain early this week in a very short amount of time.  This rain … Read On ›

Southern California Update We are enjoying Spring weather here in Oxnard and so are our strawberries.  The fruit looks and tastes great as we slowly make our way to peak season here in this district.  We have included a couple of photos from our inspection this morning and … Read On ›