Southern California Update On Sunday we welcome the First Day of Spring, and begin to celebrate a ramp up in volume over the next three weeks as we approach the Easter Holiday pull.  The clocks have already changed and the weather is following suit here with daytime temps … Read On ›

Southern California Update As we head into mid-March, the weather is becoming much more predictable.  Our Coachella ranches are expecting highs in the low 80's with nighttime temps in the 50's. We expect that region to peak in the next couple of weeks with sustained volume of really … Read On ›

Oxnard and Santa Maria Update March has arrived and daylight savings is just around the corner.  That means longer days, more stable weather and peak berry season ahead.  The quality of Bobalu California strawberries speaks for itself right now and we look forward to promotional opportunities ahead as … Read On ›

California Update We have definitely seen some cool temperatures over the last couple of weeks but it looks like a warming trend is finally returning!  We are forecasted to hit the 70's again next week.  Despite the cold temps, we are still on the upswing with weekly volume … Read On ›

California Update We were reminded this week that Mother Nature is always in charge!  Our Super Bowl Sunday weather was like a hot, summer afternoon, and then within 24 hours it reverted back to winter.  We expect our temps to remain slightly cooler which will keep volume in … Read On ›

California District Update Oxnard volume is picking up each day and week, but we are still experiencing tight overall supply here as we get through the final full month of winter.  We had some warm temps this week reaching 80 degrees on Thursday, but the forecast shows it … Read On ›

California Update As we work through the Valentine's Day pull, volume is still snug but will continue to increase as the weather cooperates.  We have had cool nights along the California coast which has kept the volume in check, but the forecast for the rest of the month … Read On ›

California Update It feels like spring in Oxnard and the fields look great.  Volume continues to increase each week as we get closer to Spring.  In looking at the long term forecast, there is no rain in sight - great for our Oxnard strawberries, not great for California … Read On ›

Oxnard and Santa Maria Update Oxnard volume is picking up each day and week as weather cooperates and supports continued plant health and lots of bloom.  We are seeing sunny skies and the days becoming longer with nice mild temperatures both day and night.  We have also had … Read On ›

California Update Things are progressing in Oxnard as the harvesting increases each day and week and we are on track with our forecast of a strong start to the season.  Volume is picking up each day this month and our daily harvest rotation on all the ranches shows … Read On ›